There’s a lot of noise in the supplement industry.
Bigger doses. More ingredients. Celebrity faces. Award badges. Another “must-have” product promising to change your life.
It’s becoming harder to work out what actually matters and which claims stand up once you look beyond the headline.
Almost six years into building Elle Sera, we’re more sceptical of wellness marketing than ever. Because a convincing advert isn’t the same thing as a convincing formulation.
The biggest number on the bottle doesn’t tell you the whole story
Take our collagen. We’re regularly asked what type it is and how many milligrams it contains. Far fewer people ask about its molecular size, measured in Daltons, or how it’s delivered.
That’s understandable. Marketing has taught us to look for the biggest number, rather than ask what that number actually tells us.
But dose is only part of the picture. The form of the ingredient, the formulation and the evidence behind it deserve attention too.
When Elissa first heard about tripeptides, glycine, proline and hydroxyproline, she had questions herself. Plenty of them.
So she researched it, challenged it and sat down with the professor developing the formulation until she understood the reasoning. At one point, Smarties were involved in explaining the amino acids... you know us, whatever gets the job done.
We don’t expect you to become a biochemist. We do expect the people making your supplements to have done their homework and we know that we certainly have.
Explore Elle Sera Liposomal Tripeptide Collagen
Lesson One: More ingredients don’t automatically mean a better product
“3-in-1” sounds impressive. So does a label packed with different vitamins, minerals and fashionable ingredients.But how much of each ingredient is actually in there? What form is being used? And what supports the claims being made?
Those are the questions worth asking.
We increasingly hear from women taking an entire alphabet of supplements, without being clear on why they’re taking each one or whether they need them all.
It’s why our range has stayed focused. Every ingredient should have a reason to be there. Every product should earn its place.
Quality over quantity. Even when quantity makes a louder headline.
Explore Elle Sera Liposomal Magnesium Bisglycinate
Lesson Two: An award badge or a famous face still deserves questions
What was an award judged on? Was the product tested? Is the recommendation paid for, gifted or completely independent?
Paid partnerships can be transparent and useful. Awards can have meaningful criteria. But neither should replace looking at the product itself.
When Abbey Clancy spoke publicly about Elle Sera, it came from her own experience of using it, rather than a paid endorsement. That distinction matters and customers deserve to know it.
Lesson Three: Before it reaches you, it should have had to “fight for its life”
That’s how Elissa describes our new Elle Sera product.
A manufacturer sending us a formulation doesn’t automatically mean we’ll put our name on it. There are questions to answer, ingredients to scrutinise and a clear reason needed for bringing it into the range.
With a background in journalism, Elissa’s instinct is to keep asking “why?” A confident sales pitch isn’t enough.
Think of it as panning for gold: doing the sifting, questioning and digging before deciding what is worth keeping.
We’re interested in making products worth taking and giving you clear reasons to choose them.
For more answers to questions behind our products, WATCH THE FULL CONVERSATION
And for any other questions, we are always happy to hear from you at customer@elle-sera.com
