It started - like many good stories - with a flu.
I was working from bed, laptop balanced between tissues and tea. Somewhere between spreadsheets and a Sudafed daze, I felt it: a whisper of curiosity. You know the kind. The what if… that lingers.
I’d been obsessing over liposomal delivery - the gold standard for nutrient absorption for a while. A technology used in pharmaceuticals and cutting-edge medicine, it was rarely done right in beauty or wellness. And in my foggy, fevered state, I started Googling.
Nanotechnology. Liposomes. Skin penetration. Bioavailability. I was hunting for the real deal, scientists, not marketers.
Then I found them. A lab, tucked just outside of London. British. Brilliant. I called.
A woman answered. Friendly. Efficient. The kind of voice that’s probably heard a hundred half-baked pitches a month. But after a few minutes, she said something that stuck with me:
“You sound more sure of yourself than most people who call up here.”
I had peaked their interest.
I didn’t want a sample-size conversation. I wanted to build. I came in hot. Bold vision, big goals. She said, “Let me introduce you to the CEO and the Professor.”
I met the team and quickly realised this wasn’t just a manufacturing outfit. It was a team of decorated scientists, led by a professor of nanotechnology, the kind who usually speaks at a global symposia, not startup brainstorming sessions.
Let’s pause here.
For those that don’t know…nanotechnology isn’t just science fiction. It’s the manipulation of matter at the atomic level — building delivery systems so precise they can navigate your body like a GPS.
This professor and his team had been working on something for four years: a formulation that had been engineered with precision. The kind that actually reaches the dermis. Not just claims to.
Most brands don’t realise it takes two years just to be stabilise a formula like this. They had done it. And quietly.
Then they said the words that changed everything:
“We’ve developed something special. We’ve finally cracked it.”
They sent me some bottles of liquid.
I tried them. So did my dad. (He's hard to please)
My skin glowed, my hair thickened, my knees and joints didn’t ache the way they used to. I looked better, fresher. Like I’d found a bio-hack my body had been waiting for. My dad loved it too.
Then came the thought, the wild one:
Could I bring this to market? Me? Could I really do this?
Cue: Imposter syndrome.
Cue: Terror about funding.
Cue: That tiny voice whispering: “You’re out of your depth.”
I went to visit the facility. Mindblown. I saw the sterile rooms, the gleaming equipment, the quiet confidence of a team who knew they had something rare.
I started picturing it with my branding. With my vision behind it.
Then I did something radical for a founder: I went to therapy.
Sometimes you need someone neutral to hold up a mirror. And what I saw was this:
If you don’t do it, you’ll always regret it.
If you do, you might just change the category.
So I did it.
I said yes.
To the formula.
To the risk.
To the woman who had that flu and a gut feeling.
And that's when it was born...
A product born from science.
Backed by a Professor.
Delivered through patented nanotech.
Bottled in gold.
Driven by a woman who was bold enough to say, screw it - let’s go.
Looking back now…
I had no idea a single phone call would rewrite everything.
Life’s quiet moments are rarely quiet in hindsight….
Stay tuned… we’re nearly there…
Elissa x